The sign a business's online reviews can be trusted
The TrueReview Certificate™ is the only certification that proves local business reviews are authentic — for humans, regulators, and AI agents alike.
Why this matters
Consumers depend on online reviews when making buying decisions.
But today, review manipulation silently distorts online marketplaces, unfairly penalizes honest businesses, and misleads consumers. Billions of dollars are wasted.
The stakes are getting higher as AI agents increasingly make local business recommendations and decisions on behalf of consumers.
Now is the time to fix it.
We are building the TrueReview Certificate™ as the authoritative symbol of trust in the agentic commerce era, ensuring that only honest businesses win.
Sign up now for early access
Built for how consumers find businesses today — and tomorrow.
Local discovery is moving from search results to AI recommendations. In that world, reviews aren't just read by people; they become inputs into automated decisions. The TrueReview Certificate exists so humans and AI agents have a simple, independent signal for review authenticity.
Today
Consumers Search. Reviews Determine.
When someone searches for a local business, they are presented with a list of options. The deciding factor is almost always the reviews. A business with a strong, authentic reputation wins the click and the call.
TrueReview Certification puts honest businesses at the top of those results — with reviews consumers can trust.
The Future
AI Agents Decide for Consumers.
Soon, consumers won't scroll through lists of businesses. They will ask an AI agent to find the best option. The agent will scan the web, evaluate trust signals, and present a single, highly confident recommendation.
TrueReview Certification puts honest businesses front and center inside agentic search — so AI agents find and recommend them.
One certification.
Trusted by consumers today.
Recommended by AI agents tomorrow.
Who the TrueReview Certificate is For
One certification framework. Four audiences that benefit.
How TrueReview Certification Works
Businesses apply or claim their business profile, undergo a robust review authenticity audit, and agree to ongoing monitoring to ensure compliance.
Reviews Audit
Our AI-powered authenticity algorithm analyzes 50+ authenticity metrics (and growing!) to identify patterns of fake or manipulated content.
Business Certification
Only businesses that pass the review audit and formally attest to adhere to federal review laws are awarded the TrueReview Certificate and badge.
Rank Higher and Get Chosen
Certified businesses are listed in the TrueReview Certification directory where they are discoverable by AI agents and humans alike. We ensure real-time compliance by monitoring each business daily for fake reviews or suspicious behavior.
Transparent Methodology
Our evaluation process is public and clear. No pay-for-pass.
Independent 3rd Party
Elevate honest businesses, regardless of platform.
Always On Monitoring
Daily re-certification and always on data verification.
Built for Agentic Search
A trust signal for humans and AI agents.
Why You Can Trust the TrueReview Certificate
Data-Driven Assessment
Certification audits are conducted by a proprietary algorithm that consolidates millions of data points to create over 50 authenticity metrics across three pillars: the reviews, reviewers (contributors), and the business's listing. Metrics take into account:
- AI-Generated Content Detection
- Suspicious Semantic Patterns
- Review Contributor History and Anomalies
- Business Listing Review Velocity Anomalies
TrueReview Certified
Authenticity Verified
Always-On Monitoring
TrueReview Certification is an ongoing, always-on process. Every day, certified businesses are monitored and additional data points are collected, including each new review, to ensure each business remains in compliance.
The TrueReview directory is the only source of truth for up to date, verifiable TrueReview Certifications.
Get a badge for your businessA 3rd Party Committed to Justice and Authenticity
Our loyalty is only to the truth and our mission — elevating honest businesses in agentic search. No amount of money can buy a certification, and a firewall separates our authenticity assessment team from our commercial operations.
Read our independence policyZero Pay-for-Play
Independence Firewall
Join the Waitlist
Be the first to know when the TrueReview Certificate goes live.
Coming Soon
- Public Directory of TrueReview Certified Businesses
- Self-Serve TrueReview Certification Application Process
- Claim Your Business Process
- Lead Capture for Certified Businesses